Tivo

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Everyone likes to have their say in the matter du jour on social media and Tivo knows this.To promote their Fall 2015 lineup the original tv-anytime provider launched an interactive Twitter campaign that engaged viewers in a head-to-head fantasy football competition, subbing tv shows in for QBs.

tivotwitter-full00

 

tivoscreen00
tivoscreen01

As with all design initiatives, the challenges were the same as the fun parts. Effective visual communication required concise graphics and a simple color story.

icon design, interactive design, social media design

Icon designs needed to translate complex story lines as they moved around a legible bracket, and all on a less than generous pixel canvas.

CONCEPT EVOLUTION

interactive design, icon design, social media design


Wireframe 01


interactive design, icon design, social media design


Wireframe 02


interactive design, icon design, social media design


Wireframe 03



interactive design, icon design, social media design


Final concept, first round of color


interactive design, icon design, social media design


Final interactive scoreboard


Concept images depict the shedding of fanciful details and popping primary colors with each iteration.

Further Projects